Tell us about your accommodation.

We manage around 70 serviced apartments across three different properties in Vienna. Our apartments are larger than the typical hotel rooms in the city, ranging between 30 and 60 square meters, which is ideal for long-term stays. 

We have agreements with different businesses in the area and the rest of our guests are leisure travelers, with the majority of bookings made through platforms like Booking.com. 

Our properties are situated in the second circle around the central part of Vienna, which makes us easily accessible for the businesses and lets people explore not only the center but also developing parts of the city.

Since when have you been using Smartpricing?

We introduced Smartpricing in August 2023 as part of our effort to scale and streamline our pricing strategy, especially as we expanded. 

I joined the company shortly after this implementation, so I’ve been using it since day one of my time here.

How did you manage pricing before Smartpricing?

Before Smartpricing, our pricing process was quite manual. We were using an Excel solution to track and adjust prices based on events like holidays or local concerts. 

While it worked, the system was limited and didn’t offer the flexibility we needed, especially as our portfolio grew.

What need did you have or what problem did you want to solve?

Our main challenge was that managing pricing manually for so many apartments became too time-consuming and limited in scope. 

We needed a solution that could help us respond quickly to market demand, optimize pricing, and keep us competitive—especially with both corporate clients and the seasonal nature of city tourism. Smartpricing offered that agility we were looking for.

What convinced you to use Smartpricing?

From my perspective, it’s the real-time feedback and flexibility. You can see the effects of your decisions almost immediately, which is crucial in a competitive market. 

In my previous experience with other tools, there was often a lag between making a pricing decision and seeing the results. But with Smartpricing, the ability to take quick actions and see instant results has been a game changer.

What results have you achieved with Smartpricing?

Since the introduction of Smartpricing, we have seen an average 6% increase in ADR. In addition, we see that our prices are quoted within +/- 15% of our main competitors, proving that Smartpricing's adjustment algorithms work for the market.

Smartpricing has also helped us streamline our operations. It saves us a lot of time compared to manually adjusting prices.

What other advantages does Smartpricing offer you? Which are most important to you?

The transparency is huge for me. I’m a data-driven person, and Smartpricing offers visibility into how decisions are being made behind the scenes. 

Understanding the logic and data helps build trust in the system. 

Another advantage is how easy it is to use—everything from setting strategies to monitoring performance is straightforward.

Additionally, I’ve seen continuous improvements in the user interface that have made it even more sophisticated and user-friendly.

What is the biggest advantage you get from using Smartpricing?

The ability to make fast decisions and see their effects in real-time is crucial, especially as we get closer to the arrival date. Smartpricing allows us to stay on top of market changes and implement actions quickly.

Smartpricing in one word?

"Responsive." It allows us to stay agile and competitive in real-time, which is critical in our market.

Which Smartpricing tools do you use the most?

I find the strategy settings particularly useful. I adjust these every two to three months to adapt to market changes and align with management goals.

It allows for a broader, more nuanced approach beyond just day-to-day pricing tweaks.