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Marketing

Find out how to attract more customers with the best articles on marketing for hotels and other accommodations.

How to write a hotel welcome letter or email and use it to upsell | Smartpricing
marketing

Hotel welcome letter: how to write it (and how to use it to sell ancillary services)

Paper or email, the welcome is more than a detail: it's the shortcut to increased satisfaction and revenue

Upselling for hospitality: a 6-step theoretical guide | Smartpricing
marketing

Upselling guide for hotels: how to create the perfect strategy (all the theory in 6 steps)

Upselling can account for up to 29% of your revenue: find out how to create an effective offer and start now.

Post-stay upselling in hotels: how to do it to increase revenue and loyalty | Smartpricing
marketing

Post-stay upselling for hotels: How to do it (well) and increase revenue and loyalty

Learn the 3 mistakes and the one offer to avoid to successfully upsell at guest check-out

Google tools to increase direct hotel bookings | Smartpricing
marketing

3 Google tools you need now to increase direct hotel bookings

Google Travel, Google Hotel Ads and Business profile: how to use them to disintermediate from OTAs

marketing

Upselling in hotels: use guest personas to sell more

Here's how to customize your offer to sell additional services at your accommodation.

The impact of OTAs on hotel revenue management | Smartpricing
marketing

Why include OTAs in your hotel revenue management strategy (and how to do it)

When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?

Pre-stay upselling hotel: how to generate more revenue in the pre-arrival phase | Smartpricing
marketing

Pre-stay upselling: what it is and how to use it to generate more revenue before guests arrive

Often overlooked, pre-stay upselling is critical to increasing satisfaction and revenue. But how do you do it?

QR codes in hotels: how to generate them, where to place them and what benefits they offer | Smartpricing
marketing

QR codes in hotels: how to use them and why you should do it now

From retail to tourism, QR codes are becoming increasingly popular: find out how you can take advantage of them in your hotel too!

Hotel loyalty program: all the advantages and how to understand if you need it | Smartpricing
marketing

Does your hotel need a loyalty program? Here's how to tell!

Loyalty and cutting out the middleman, but not only that. Discover all the benefits of loyalty programs!

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